Fresh Find: Fort Kids
Because kids wear clothes for such a short time, it's easy to get drawn in by stores that promise cheap and cheerful choices. But every once in a while, just like when you shop for yourself, you'll splurge on a great jacket, adorable t-shirt or super cozy sleeper and realize the reason that piece costs more: quality.
That's what the team at Fort Kids is focused on. Their clothes are made from soft yet durable fabrics and feature details like a reinforced bum patch on slouchy hemp pants, so their clothes will be handed down to siblings, cousins, neighbours and friends. And clothes with long lives mean people are buying less, which of course, is good news for the earth. Even better, the line uses Eco-friendly fabric, water-based prints and recycled materials, promising to make as little a carbon footprint as possible.
The best part? The clothes aren't just durable and eco-friendly, they're also adorable. We love the whimsical yet graphic animal prints on organic cotton tees and the lining of jackets. Check out the sweet sea otters in the fall/winter collection. Now, if only they came in grown up sizes!